MacKeeper is launching a new charitable campaign that is aimed at optimizing the response time of its support technicians for a good cause. With this initiative MacKeeper will make a donation to the American Foundation for Children with AIDS (AFCA) for every customer who spends their valuable time on hold when they contact the MacKeeper support center to activate MacKeeper remotely.

MacKeeper is not just a software, it also offers a complete customer support service to assist users with any software related issues. The average hold time is around 1 minute, if it takes more than 1 minute, MacKeeper will donate $1 for every 10 seconds spent by a customer on the phone to activate MacKeeper remotely.

Call centers cannot eliminate hold time, but MacKeeper decided to use the extra waiting minutes for a good cause. All donations will be sent to AFCA, a non-profit organization providing critical support to infected and affected HIV+ children and their caregivers. Currently, AFCA is transforming lives in Kenya, Uganda, Zimbabwe, and the Democratic Republic of Congo. MacKeeper is proud to help fund this charity that helps gives children living with HIV a new chance on life.

“Our support center takes 36 000 calls a month. MacKeeper experts are Apple Certified and can handle a lot of software related issues. We are proud of the efficiency of our technicians  and think it’s a great opportunity to show how fast our team can respond to customer issues.”

“Most people associate support centers with endless waiting on hold, lack of professionalism and rudeness. Some of them even give up calling to support centers and contact third party companies. We want to show that our users can have a top-level service and be sure that their problems will be solved promptly and any extra time they spend on hold will raise money to help others,” says Alexander Kernishniuk, CEO of Kromtech Alliance Corp.

MacKeeper has been supporting non-profits since April 2016 and is committed to support up to 5,000 companies annually to optimize green living through the use of technology. Therefore, this campaign is a part of a larger charity initiative aimed at making lives better through the use of technology.