THE MILLENNIAL GENERATION & CHARITABLE GIVING
All charities are trying to figure out how to capture the attention of the next generation of donors and volunteers. Heads of charities know that in most cases their support base is made up of aging baby boomers who want to leave the world a better place and have the means to make a difference. The question is how to get the “Millennial Generation” to buy in and want to get involved? As a Professor and Program Coordinator, I interact with dozens of millennials every day. Many millennials I speak with cite three main reasons for not getting involved, they say: I have little disposable income I am too busy [...]